4 March, 2021
Way before our rapid advances with the COVID-19 vaccinations, the Indian pharmaceutical industry has been a flagbearer for creating affordable, effective solutions for the global healthcare industry. However, with economic volatility and increased competition, the pressure on sales teams of these firms has been tremendous. In fact, the very relationship between brands and secondary sales networks has changed over the decades. Earlier, pharmaceutical representatives were the primary source of clinical information about drugs. Today, such information is often sought online. Purchase decisions are also influenced by payers like insurance firms and customer preferences, which means that distributors need to engage…
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