Tag: Behavioral Science

12 October, 2021

Combatting Cognitive Human Biases with a Digital Engagement Platform

Behavioral science has revealed that the human mind is wired to take shortcuts to make quick analyses, conclusions, or decisions about people. This often results in what is called ‘cognitive bias’. While these mental shortcuts…

5 October, 2021

Using Nudges to Boost RnR Platform Adoption

Nudges are ways to rearrange one’s environment to encourage a particular response. According to the revolutionary founders of the Nudge theory, a ‘choice architecture’ can influence us to pick a better choice for ourselves, thereby…