5 October, 2021
Nudges are ways to rearrange one’s environment to encourage a particular response. According to the revolutionary founders of the Nudge theory, a ‘choice architecture’ can influence us to pick a better choice for ourselves, thereby forming healthy habits. We already know through behavioral science that humans are primarily emotional beings and often make irrational decisions based on their subconscious mind. Decision-making is a tedious process, right from what to eat to which email to respond to. Therefore, to ensure our survival, our brains have developed ‘instinctive shortcuts’ to help us take micro-decisions faster. In other words, if there’s an easier…
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