Tag: Behavioural Science

12 October, 2021

Combatting Cognitive Human Biases with a Digital Engagement Platform

Behavioral science has revealed that the human mind is wired to take shortcuts to make quick analyses, conclusions, or decisions about people. This often results in what is called ‘cognitive bias’. While these mental shortcuts…

5 October, 2021

Using Nudges to Boost RnR Platform Adoption

Nudges are ways to rearrange one’s environment to encourage a particular response. According to the revolutionary founders of the Nudge theory, a ‘choice architecture’ can influence us to pick a better choice for ourselves, thereby…

14 January, 2021

Improving employee engagement using the ‘Hawthorne Effect’

The Hawthorne effect is a theory derived from a pioneering multi-disciplinary research study conducted by Elton Mayo, a renowned sociologist and his associates in the late 1920s and early 1930s. During that era, the industrial…