4 February, 2019
Did you know, 63.5% of companies credit their channel partners as major contributors to their annual revenue? Most companies rely on their channel partners to reach their valued customer base. As the above study suggests, both channel partners and organizations are important to each other considering the multiple avenues of growth and success that their synergy opens up. Channel partners thus play a very crucial role in an organization’s growth charter. So, if your business model comprises channel partner sales, then you must prioritize structuring a channel partner engagement plan. Finding ways to improve your partner engagement may seem like…
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