6 November, 2020
Sales and channel partners determine a major part of an organization’s revenue, which is why incentivizing their performance has always been an important goal for a firm’s management. However, manual methods of sales tracking, channel partner data collection and incentive distribution have resisted optimization in this area. As a result, firms lose investment in the form of overpayments, rebates, fraud and worse- stagnation in sales numbers. This can only be combatted with a data-driven approach to sales incentives, backed by robust technology and a carefully planned incentives structure. Incentives can range from commissions, SPIFFs, MDF to other types of motivational…
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