25 March, 2019

Digital Implementation for the Channel Partner Program

Today we live in a world that has increasingly become tech-dependent and it is a constant challenge for marketers and channel partners to understand the ever-evolving customers, predict the consumer behavior and attempt to influence it. In this digital era, the technologies such as mobile, web, email, social media are evolving and with that are presenting new challenges and opportunities for business. The digital revolution is giving an opportunity for any business to develop effective engagement models that provide a modernize engagement with channel partners, agencies and customers. For any business to expand and provide a delightful experience to the end customer you need to vigilantly take care of your extended business arms.

Organizations face challenges when it comes to modernizing channel partner engagement. Using digital experience solutions can enable organizations to create marketing assets that can be used for multi-channel programs.

Each business industry has their own channel partner engagement model that is best suited for their business, thus the need for a digital platform can virtually connect and create a stronger rewarding portfolio between them.

Here, are some pointers that can help an organization build a robust digital platform for their channel partners:

A right solution allows you to access real-time financial data synchronized from time-sheets and a general ledger in a project dashboard to manage metrics. With the right integrated digital solution—which brings data together in one place—you can quickly assess which channel partners will be the right fit, while at the same time build loyalty and provide individualized motivation with healthy competition. Integrated management tools allow you to spot gaps in this data and act accordingly.

Bringing in the digital technology for channel partners you can swiftly access brand-approved, compliant marketing solutions to craft personalized marketing programs on the fly for uniform local needs.