BlogCategory - Employee Engagement

23 January, 2024

Employee Advocacy in 2024: How do we make it work

The first step to facilitating honest employee advocacy is creating a work environment that employees love. It is often assumed that employee advocacy is the job of marketing professionals specifically, but the truth is- how can you not be an advocate for something you do every day? (Well, except on weekends.) In simpler terms, Employee advocacy simply means the promotion and awareness of a company and/or its products and services by the employees who work there.  Employee advocacy is as crucial as it is ignored. Business owners and C-suite executives can’t comprehend why somebody wouldn’t be driven to advocate for…

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11 January, 2024

HR Tech Trends in 2024: Redefining Employee Engagement

The last year has introduced some interesting changes in how work is done, right from the introduction of AI at work to welcoming millennials and even Gen Zs into positions of leadership. We dove into some research on what 2024 holds for HR and the verdict is clear- organizations are at the forefront of a revolution in human resources, propelled by technology. As businesses adapt to hybrid work models, the role of HR tech becomes pivotal in enhancing employee engagement and crafting a seamless employee experience. This blog covers 4 key trends that HR tech trends that HR can look…

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21 December, 2023

Wrapping 2023 and Unwrapping 2024: Gratifi’s Leaders Speak

The end of the year calls for reflection on past events and planning for the future. Hence, we took the opportunity to interview the 3 leaders at the helm of Gratifi’s operations- Tapas Lenka, Business Head- Gratifi, Pramod Ingle, Delivery Head- Gratifi as well as Payal Rai, Manager- Product Sales and Marketing. Read on as we cover topics related to recognition, company culture, HR tech as well as Gratifi’s unique offerings in the digital R&R space.  The Journey of An Idea We first spoke with Tapas, who summarized Gratifi’s journey as ‘Exciting, transformative and successful’. Gratifi started as a B2C…

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15 December, 2023

Unlocking Productivity: The Power of Encouraging Employee Leaves 

In today’s fast-paced world, achieving a healthy work-life balance is crucial for employees. The link between a balanced life and increased productivity has been well-established. A recent article by the Economic Times reveals that taking annual leave helps increase employee productivity by up to 40%. This is no mean figure- employers who have established an always-on work culture will likely experience tangible losses in lost productivity. Moreover, there are significant health benefits of taking scheduled leave. A study shows that it reduces the risk of coronary heart disease and improves good cholesterol levels- potentially saving lives. At the same time, it…

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24 November, 2023

Creating a culture of appreciation in the workplace  

We’re living in very dynamic times wherein we’re still adjusting to changes caused by a global pandemic, economic slowdown, and 2 full-fledged wars in less than a year. This has impacted workplaces worldwide, and companies have found that their employees’ needs must be heeded to sustain successful businesses. This includes giving them space to express their concerns, and even offer support while avoiding negative sentiment to grow. Mature organizations have moved on from focusing on purely extrinsic motivation for improved work performance. It is now clear that having a positive, inclusive, and growth-oriented work culture is just as important to…

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21 November, 2023

Unlocking Employee Engagement: The 4 Pillars of Success

Employee engagement is the heartbeat of a thriving workplace. It’s the magic that transforms a group of individuals into a cohesive, motivated team. As businesses recognize the pivotal role engagement plays in productivity and employee satisfaction, the quest to study its’ nuances has intensified. This blog is an attempt to elucidate the four “key pillars” that lay the foundation for a workforce that feels valued, seen, and motivated to do their best work. 1. Recognition and Appreciation In the vast landscape of employee engagement, recognition and appreciation act as foundational pillars. When employees feel acknowledged for their hard work, it creates…

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16 November, 2023

3 Types of Employee Engagement from a Psychological Perspective 

In this blog, we will elaborate on the psychological model of employee engagement which categorizes engagement into three types; Affective, Behavioral, and Cognitive. Each category has unique characteristics that offer a deeper understanding of employee engagement and how to address it effectively. Read on to know more!   1. Affective Employee Engagement Theories:  Affective theories focus on employees’ emotional attachment to their work and the organization. One widely recognized theory in this category is the “Job Demands-Resources (JD-R) Model.” According to this model, job demands, such as workload and stress, can lead to burnout if not balanced by job resources, such…

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8 November, 2023

The 5 Cs of Employee Engagement: A Comprehensive Guide

Employee engagement is a critical factor in the success of any organization. Engaged employees are more productive, innovative, and loyal, which ultimately contributes to a company’s bottom line. To foster employee engagement, many experts suggest following the 5 Cs strategy: Care, Connect, Coach, Contribute, and Congratulate. In this article, we’ll explore each of these Cs and support them with data and insights from secondary research. Care Caring for your employees is the first and fundamental step in engaging them. According to Gallup, a staggering 48% of employees are actively disengaged when they don’t feel cared for by their employers. This…

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